Thinking of creating an online presence for you or for your business?
A few years back when I began to create an online presence for my business I felt drowned by the noise of things to do - website presence, getting on social media, starting a blog, content creation and expression, digital marketing etc. Each 'thing to do' was a world of its own and required considerable time and effort to be known. This is where knowing my next step, feeling into it and believing it assisted me to keep calm and proceed with what I thought best; while also giving a patient listen to what others had to say.
Starting a website was easy for me, given my technical background (education in computers and a few years of Information Technology work experience) + some generous helping from a family member. I felt called to create a website as the first step to online presence. It felt right in every way + I was eager to utilise my tech skills in the development of my business.
Here are a few tips that may support you, whether you are considering an online presence for your business or if you'd want to dive in but are not yet certain of what to do.
1. Make a decision of what it is that you want
Important! Deciding on the outcome or end result that you desire is going to support you a lot to make further decisions on what you need to do. This also helps while having conversations with others. What is it that you desire as the outcome of an online presence? More clients, more money, more social connection, sharing your views, educating, membership to programs, marketing your products. You need not know right away about how you are going to reach to your outcome. The support and resources come at the right time.
When I started out, the outcome that I wanted was to bring in clients so that money could flow in. I wanted to prove to myself that I could earn through my business. A website felt like the right next step for me to achieve my desired outcome. When I was clear of this, the resources and desired support were easy to receive.
2. Working alone or getting someone onboard
You get to decide this and it does depend on a lot of factors. Do you have the required skills and know-how to move forward? Do you have the time and money to hire someone? Do you need a light discussion with someone who has already done what you need to get done? Some feel that outsourcing all the techie stuff gives you enough time to work in your true zone. Some feel that doing this work on your own gives you better control. Go for what is available to you now + what you are ready for now and then keep improvising.
If hiring, then ensure that you find someone who truly understands what you want to put out into the world + your desired outcome. Many strategists support clients to gain deeper clarity while also empowering them to make a decision that feels right to the client.
3. Work on one thing at a time
It is best to keep your attention to creating that one piece of work which has the potential to propel you to your desired outcome. Sometimes this can mean that you hire someone to take care of daily business needs or that you put a temporary stop to certain business activities. Do what feels right to you and keep asking questions to yourself so that you can maintain your clarity.
I was called to create a short program in my business. So I put a stop to all other activities like being on social media, newsletters, content creation and put all of my focus on this one creation.
4. Stay firmly grounded in your truth
This is such an important piece in everything that you do in your business (and life as well!). You get to choose your own truth and be with it. You also get to choose if you want to be with your own truth or you want to go ahead and accept another's truth as your own. Discernment helps a lot here and staying true to your values supports you to be firmly grounded in your truth. Your truth helps to cut out all distractions and noise that can stall your progress or keep you stuck.
So, I'd like to hear from you. Which tip resonated most with you or assisted you better? Do you have any questions regarding your own online startup? You can always email your questions to me at Bindiya@BindiyaAravandekar.com